Learn How to Reach Current and Potential Members More Effectively
ALEXANDRIA, Va. (April 16, 2013) – The National Credit Union Administration’s Office of Small Credit Union Initiatives is hosting a free webinar, “Driving the Bottom Line: Results through Marketing” on Tuesday, April 23, at 2 p.m. Eastern.
Sandi Carangi, Director of Credit Union Marketing Services at the Pennsylvania Credit Union Association, and Gustavo Grüber, Vice President of Coopera Consulting Inc., will outline various marketing strategies to help credit unions improve outreach to current and potential members, including:
- Developing core components of an effective marketing plan;
- Understanding how marketing goals and strategies can affect a credit union’s financial performance ratios;
- Analyzing consumer data and developing market research to help credit unions identify potential members; and
- Using marketing strategies to reach the growing Hispanic population.
This webinar is open to credit unions of all asset sizes. Click here to register. Participants will also use this link to log into the webinar. Registrants should allow pop-ups from this website.
Participants may submit questions in advance at WebinarQuestions@ncua.gov. The subject line of the email should read, “Driving the Bottom Line: Results through Marketing.” For technical questions about accessing the webinar, please call 703-518-6440.
NCUA’s OSCUI fosters credit union development and the effective delivery of financial services for small credit unions, new credit unions and credit unions with a low-income designation.
NCUA is the independent federal agency created by
the U.S. Congress to regulate, charter and supervise
federal credit unions. With the backing of the full
faith and credit of the United States, NCUA operates
and manages the National Credit Union Share
Insurance Fund, insuring the deposits of more than
99 million account holders in all federal credit
unions and the overwhelming majority of
state-chartered credit unions. At
Pocket Cents, NCUA also educates the public on consumer protection and financial literacy issues.