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Driving the Bottom Line: Results through Marketing

Date: Tuesday, April 23, 2013

Location: Webinar

FREE Webinar

Tuesday, April 23, 2013:  2:00 PM (Eastern Time)

NCUA will host a free webinar by the Office of Small Credit Union Initiatives Driving the Bottom Line: Results through Marketing on Tuesday, April 23, at 2 P.M. (EDT).

The presentation will outline various marketing strategies to help credit unions improve outreach to current and potential members, including:
  • Developing core components of an effective marketing plan;
  • Understanding how marketing goals and strategies can affect a credit union’s financial performance ratios;
  • Analyzing consumer data and developing market research to help credit unions identify potential members; and
  • Using marketing strategies to reach the growing Hispanic population.
This free webinar is open to credit unions of all asset sizes.  Click here to register.  Participants will also use this link to log into the webinar.  Registrants should allow pop-ups from this website.
Participants may submit questions in advance at  The subject line of the email should read “Driving the Bottom Line: Results through Marketing.”  For technical questions about accessing the webinar, please call 703-518-6440.

Contact Info
Phone:   (703) 518-6610